Whether you are dealing with students, schools, or any other dealer selling Edtech products in India and all over the world, it can be a difficult task. People are very concerned about the education medium. That is why salespeople struggle too much to create effective sales pitches for Edtech companies. Striking the ideal balance between drawing attention to the characteristics and advantages of the product and catering to the particular requirements of prospective buyers is a challenging task.
Since 2020, the use of EdTech in K-12 schools (education for children from kindergarten through twelfth grade) has increased by 99%. When you notice such rapid development, you might think that making sales would be simple. However, a great deal of rivalry in educational technology has also emerged with that rise. You will need to depend on the most efficient methods if you want to stay ahead of the competition and close sales. Here are sales pitches for Edtech companies that are available for a better guide.
8 Effective Sales Pitches for Edtech Companies
As the adage in sales goes, “Stories sell, facts tell.” It is particularly valid when collecting your perfect sales pitches for Edtech companies. Here, we will look into how to frame your sales pitches for tech companies around a narrative that draws in potential customers and piques their interest in what your offering has to offer.
Research before Calling
Research is a must when you are trying to reach someone for your business interests because you can’t waste your time on fewer calls.
For example:
Caller: Hi, am I talking to …. prospect name?
Prospect: Yes!
Caller: Cool, hi ………., I am ……. calling from ………. Can we talk for some time?
(Wait for the prospect’s response)
Caller: Great! I have learned that you are getting ready for government tests, particularly in banking. Prospect: Yeah!
Caller: Can I ask you one thing? With your B.Tech degree, you can easily acquire an IT job and make a career there, so why do you want to work for the government?
(Wait for the prospect’s response)
Caller: Okay, great. Well, we are here for you. Can I give you a brief overview of our course?
Wonderful, so tell me, have you ever worked in this industry?
That’s excellent to hear, as each subject has regular classes that are scheduled for a week. We also provide weekend tests to assess your current performance and identify the areas and subjects you still need to improve.
Our course is good for as long as you live, or until you land the job you want.
We would love to have you enrolled in our course, and you can make simple payments for instalments.
Alright, you can make a decision when I provide all the information on WhatsApp soon.
Thank you. Have a great day ahead.
This script is ideal for those who wish to pursue government jobs and aspirants who wish to pursue careers in the public sector. It is the target audience for this Edtech sales presentation.
Make the Appropriate Connection with the Right Person at the Right Time
The key to a good sales pitch is time. Even with a fantastic sales proposal, timing is a major factor in its effectiveness. Sometimes, prospects are in the middle of another deal or would love to discuss it but are not looking to switch vendors. If they offer an improved time to get in touch, make a note of it.
We also stress how crucial it is to connect with the appropriate individual. For example, some salespeople will approach lower-level management first because it may appear simpler, but they don’t always have purchasing power. Target the person who is signing the agreement, who is typically the vice president or above.
Sales Pitches for Edtech Companies: Develop a Hook
Begin with a provocative question that highlights the issues or aspirations that your audience can identify with. You may even tell a tale to emphasize how urgent your offer is. Present your goods or services as the answer they have been searching for. Make sure your hook generates interest right away and is directly related to the advantages you offer.
For Example:
Salesperson: Hi there, [Prospect’s Name]! This is [Your Name] calling from [Your EdTech Company]. How’s your day going?
Prospect: Hey, it’s going alright. What’s up?
Salesperson: I noticed that your institution [mention something specific you know about the prospect’s institution or challenges they might face, e.g., “is focused on improving student engagement in STEM subjects”]. It’s impressive to see your dedication to fostering learning in these crucial areas.
Prospect: yeah! Thanks…
Salesperson: Keeping up with the rapid advancements in technology and education, however, can be difficult. Here’s where we get involved. With the help of our state-of-the-art platform, students may now interact and enjoy learning in a way that has never been seen before in the STEM fields.
Prospect: Sounds interesting. How does it work?
Salesperson: Our platform makes complex STEM concepts come to life by utilizing immersive technologies like gamification and augmented reality. Imagine physics students working together on virtual experiments or exploring the solar system in three dimensions. It’s a whole new degree of involvement that piques interest and broadens comprehension.
Prospect: We have invested in edtech solutions, but they didn’t quite deliver as promised.
Salesperson: I completely understand your concern. Our platform has a track record of performance in a variety of educational contexts and is supported by a wealth of research. To optimize the return on your investment, our committed support staff also ensures the implementation process runs smoothly and provides continuous help.
Prospective Reaction:
Salesperson: Please get in touch if you need more time to discuss this with your team or have any other queries.
Thank you for your time today. Have a wonderful day!
Sales Pitches for Edtech Companies: Tell a Story
Retain their attention with a little narrative. The narrative may focus on the business or a client who succeeded in using one of your goods or services. In the latter instance, you could begin with the client’s problem, go on to the remedy, and conclude with the main outcomes they had attained.
Don’t worry if you find the narrative challenging. Just about the ways that your favourite TV series and films kept you interested. When you try delivering a tale during a sales pitch, try to imitate the same strategies. Consider your audience and their preferences when incorporating visuals and interactive features to enhance the listening experience.
For example, you may modify your tone and delivery to sound more official and calmer if you are pitching enterprise-level products to senior executives. Meanwhile, the tenacious owner of a startup could appreciate more levity and comedy. Analyze your prospects to determine which narrative technique will work best for them.
Sales Pitches for Edtech Companies: Deck Pitch
Congratulations if you are delivering a pitch in person. It indicates that you are in front of an attentive audience, have gained some traction, and have completed half of the task even though it’s likely that you completed that task. (So well done there as well.)
Essentially, a pitch deck is a sales pitch presented in a presentation format, be it Google Slides, PowerPoint, or another presentation platform. They make it simple to tell a tale and emphasize important ideas with the use of visually striking and powerful visual aids.
Why it Functions?
It presents an obvious issue for which there ought to be a fix.
It shows how the solution uses important indicators like growth, trajectory, and customer benefit to tackle the problems.
The message is concise and obvious. The visuals support the narrative, market the idea, and increase brand recognition.
Discuss the Benefits and a Fresh Approach
It can be tempting to start selling your product as soon as you draw attention to the problem. However, there’s a crucial step you need to take before discussing your solution and its characteristics.
Emphasizing the suffering will draw in the prospect, but it’s not the best strategy for motivating them to take action. They won’t likely want to change, especially if it will cost them money upfront. You have to demonstrate the benefits of taking on the challenge and what is at stake for them entering the arena.
The prospect must genuinely desire the results or outcome your “new way” of doing things intends to produce. However, you also need to portray it as something that can only be accomplished with assistance from the appropriate parties or group, which is you.
Recall that this is an opportunity to sell your vision, not your goods. What makes your product or service innovative is not what it is but what life will be like for prospective customers who invest in it.
Know What you are Selling; it is Not a Product
Have you ever heard the phrase “sell the hole, not the drill”? Once again, it comes down to the features vs. benefits debate, with the underlying assumption being that people don’t purchase drills because they want them. They need to drill a hole, so they purchase a drill.
For instance, the experience of attending a basketball game is more important than simply seeing a team win or lose. A place where you may bring your children, create memories, take in the ambiance, and experience a sense of belonging to something more than yourself. That was his ticket pitching and sales strategy.
Consider the meaning that your product has for people as well as any wider consequences while you are crafting your sales pitch. Provide examples of how your product saves time rather than just saying it does. Consider what you could buy with that money instead of merely stating that it saves money.
Sales Pitches for Edtech Companies: Building a Relationship
Good relationships are crucial for any business; the same goes for education technology. It is one of the best sales pitches for Edtech companies.
For Example:
Caller: Hi, [……. prospect name]! It is […. Your Name] calling from [……XYZ company]. How are you doing today?
[Pause for Response]
Caller: Great to hear! I came across your impressive achievements on LinkedIn, particularly your outstanding 90% marks in the science stream. Huge congratulations on that!
[Pause for Response]
Caller: I’m calling to share an exciting opportunity with you. At XYZ Company, we provide a comprehensive approach to education through our specialized, one-on-one courses taught by professionals in the field.
[Pause for Response]
Caller: Given your academic background, our programs would be a perfect fit for you. Can I take a moment to share more details?
[Pause for Response]
Caller: Fantastic! We have seen success stories from people like [name a couple of our success stories], and I’d love to extend an invitation to you for a free trial or demo so you can see the benefits for yourself. What do you think?
[Pause for Response]
Caller: If you are interested, I can send you some information via email, and we can schedule a quick call to discuss further. What time works best for you tomorrow?
[Pause for Response]
Caller: Fantastic! I will send the information over right away. In the meantime, don’t hesitate to get in touch if you have any questions. We appreciate your consideration of XYZ firm for your educational endeavours.
Caller: Have a great day!
What is a Sales Pitch?
A sales pitch is a communication designed to persuade prospective clients to interact with goods or services and perform advantageous behaviours. Due to the necessity for brevity, this sales tactic is frequently referred to as an “elevator pitch.” Businesses use this method to encourage customers, either in person or through a range of digital channels.
The goals of a salesperson are to grab the attention of the audience, highlight the benefits of the product or service, and address any needs or desires of the prospective customer. Scripts are frequently used as an organized framework for marketing a consistent brand image along with their goods and services. By ensuring that every call follows the rules, it assists our agents in stopping fraudulent activity.
What is Edtech?
EdTech (the word made with the combination of two words, “education” and “technology”) refers to devices and programs made to improve student learning outcomes and teacher-led instruction in the classroom. Despite being in its early stages, Edtech illustrations promise in terms of tailoring a program to a student’s ability level by introducing and strengthening new content at a pace that the learner can keep up with. It is a method of creating more inclusive, personalized, and dynamic learning environments in the classroom by utilizing ICT (information and communication technology).
If you are a salesperson and belong to an Edtech company, you may be wondering about sales pitches for Edtech companies and thinking about:
What aspects of the Edtech sales process have altered recently?
How can I keep selling now that the world pandemic has struck?
How can I keep up my support for my current businesses?
Edtech Sales Process
Edtech has widely come in front of people during the pandemic and works well for the industry. But it needs proper processes and sales pitches for Edtech companies.
- Prospecting: Look at the audience that benefits from your solutions, like schools, colleges, and educators, to see which is the best choice for you.
- Qualifying: Know the budget limitations and take care of all the needs of students and institutes for education.
- Demo: Demonstrating to the interested parties how your solution will address your issue in the present.
- Negotiation: It is important to offer the solution at a suitable price for each prospect because sometimes if you overprice the product, you lose potential customers.
- Close and onboarding: Promising to offer successful outcomes and convert the prospects into clients as you close the deal.
In general, the sales pitches for Edtech companies are long yet difficult, but good skills and knowledge will help you close more deals. So, you need to choose the sales pitches for Edtech companies.
Benefits of Sales Pitches for Edtech Companies
Sales pitches for Edtech companies work like catalysts for your business. It will improve work quality and customer response to your business.
- Personalized Communication: Sales pitches for Edtech companies allow for personalized communication, allowing businesses to communicate directly with their target market. The salesperson can handle certain issues, comprehend the demands of each individual, and adjust their pitch through phone calls. This customised strategy might considerably increase the likelihood of turning prospects into devoted customers.
- Real-time Query Resolution: With the help of sales pitches for Edtech companies, you can offer real-time query resolution. Prospective users frequently have concerns or queries about the features, cost, and functionality of Edtech platforms. Businesses can use phoning to their advantage by responding right away, allaying customer worries, and increasing confidence in their services.
- Effective Product Demonstration: Sales pitches for Edtech companies provide an excellent opportunity for companies to deliver effective product demonstrations. Videos and online lessons can highlight the capabilities and advantages of an Edtech platform. However, a live phone demo can be more dynamic and interesting. A salesperson can walk potential customers through the features of the platform and clarify its value proposition.
- Overcoming Technological Barriers: Even if many people use digital technology, certain people may still have trouble accepting and using Edtech platforms. Calling can help close this technical divide by offering individualized support and direction. A salesperson can solve technological problems, provide step-by-step guidance, and guarantee a seamless onboarding process, which would ultimately raise the likelihood of user retention.
- Building Long-term Relationships: Making phone calls helps Edtech companies attract new clients and fosters enduring connections with current ones. Customer advocacy and loyalty can be increased by making tailored offers, following up with customers regularly, and responding to their feedback. Edtech companies may increase customer retention rates and optimize the lifetime value of their user base by cultivating these partnerships.
Sales pitches for Edtech companies play a significant role, and you will get a better response from the customer if you know the best way to reach them.
Conclusion
These scripts or sales pitches for Edtech companies intend to answer any objections, draw the prospect in with an engaging hook, emphasize the value offer, and finally direct the prospect to the next stage of the sales process. Recall that the secret is to modify the script to meet both the unique requirements of your prospect and offers. Cold calling plays a significant role in any sales pitch, which is why many businesses use call management software for better results.
In the end, we must say that there is a different pitch for different case studies. Thus, utilizing these sales pitches for Edtech companies from the outset will assist you in closing deals, and you can refine them later to craft the ideal pitch. Knowing your prospects’ problems makes it simple to press for a solution while offering the pain point.
